OOKIOH, pronounced o͞okēō, is a play on the Japanese word Ukiyo — the pleasure-seeking lifestyle of the Edo Japan period, and the famous Ukiyo-e woodblock prints that emerged from it. Literally translating to “the floating world,” the Ukiyo-e genre is all about traveling, female beauty, and living in the moment — could it get any better?
We’re obsessed with Mother Nature, and not just because she blessed us with beautiful beaches. Our fabric is sourced from an Italian mill and made from 100% regenerated materials. What does that actually mean? The mill takes ocean wastes (such as sunken fishing nets) and pre-consumer waste products (things people might throw away in production) and turns them into dreamy, luxurious textiles. Another thing we’re all about? Sustainability. As we move towards becoming a fully sustainable brand, we’re always working on ways to continuously reduce our carbon footprint. One of our goals is to completely eliminate plastics from our footprint over the next two years — that’s right, no plastic in our packaging or systems. So you can feel good about your swimwear knowing you’re helping the ecosystem — one suit at a time.