Pura is the Spanish word for `pure´ which is the equivalent for what the label PURA clothing stands for: Recycled fabrics for a pure conscience. Their goal and motivation is not only to create a bikini and sportswear line which is perfect in style and in fit but also to create pieces which are fairly produced and environmentally sustainable. PURA clothing only uses 100% recycled fabrics that feels buttery soft on your skin. All our fabric is sourced from Italy and all of the pieces are made by hand in Switzerland and Italy. With every purchase you make, we’re donating 1 CHF to a non profit organization that is fighting global warming!