Conscious - Fair - Sustainable


Pura is the Spanish word for `pure´ which is the equivalent for what the label PURA clothing stands for: Recycled fabrics for a pure conscience. Their goal and motivation is not only to create a bikini and sportswear line which is perfect in style and in fit but also to create pieces which are fairly produced and environmentally sustainable. PURA clothing only uses 100% recycled fabrics that feels buttery soft on your skin. All our fabric is sourced from Italy and all of the pieces are made by hand in Switzerland and Italy. ​With every purchase you make, we’re donating 1 CHF to a non profit organization that is fighting global warming!