"The total rationalism evoked by Romain Gary means that anything goes. So, the fashion industry has become the second most polluting sector behind oil. It also forces the majority of people working in the textile industry into quasi-slavery and reduces animals to the rank of raw materials. So we began to dream of a clothing line that would be good for us.
By putting respect for humans, animals and nature at the heart of our garments, we have chosen to create timeless, quality clothing that we love to wear over time.
We also think of all our customers and want to revive an emotional bond through our clothing: by making them aware of its value, its social and environmental components, we want it to naturally support a way of life, to live better with less.
The starting point for our clothes is the raw materials we select. They can be returned to the soil at the end of their life as they exclude all synthetic materials. Our workshops are chosen because they are human-sized, in Bulgaria and Portugal. Our Italian mills are often linked to environmental programmes such as Greenpeace and Cotton for Life etc. Our raw materials and dyes are certified or meet high environmental and social standards."