moi-basics stands for understated, simple, everyday essential underwear of superior quality, sustainably manufactured by hand in Italy.
moi-basics is not about laces, embroidery, colors or patterns, it’s just crisp white or black underwear made sustainably with the finest and softest natural fabric imaginable.
For its fine-rib collection, moi-basics uses a super-soft MicroModal fabric made of Austrian beech tree fibers knitted in Vorarlberg by OEKOTEX 100 standards. MicroModal is more sustainable than other fabrics such as organic cotton, since beech tree forests grow locally and don’t require watering or growth enhancers. Furthermore, the process to produce the beech pulp is 100% CO2 neutral.
Lukas Frei, Founder