"We are a community of independent professionals who put our passion and expertise towards a social cause; to make this world a little bit greener and people friendlier. We do this by building an eco-design brand that supports an ethical and sustainable business model and contributes to a better distribution of wealth in the global home decoration industry."
IN OTHER WORDS; PUTTING PEOPLE AND PLANET BEFORE PROFIT.
Nature is at the origin of everything they do; from the choice of raw materials, to the design of their products and the way they are produced. In short their philosophy is best described as:
Eco Design = Earth + People Friendly
"We believe that our products should have little to no negative impact on our eco system. We follow the principle of recycle, reuse and reduce. We create, design and produce together with gifted crafts(wo)man, interior decoration that is 100% natural and environmentally friendly. We use natural, renewable, recycled or easily biodegradable materials in every aspect of our company and put time, money and effort to constantly improve our processes.
We strongly believe that our products should be people friendly as well. This is one of our most important goals and does not only benefit our customers. All of our products are ethically sourced. There are still many people in this world that live on or below the international poverty line on less than $ 1.25 per day. These people live in the more remote and rural areas and do not have access to jobs with low barriers for entry. Bringing jobs to people who need it the most is a goal we wish to support and this is how we do it: WE SUPPORT SMALL SCALE ENTREPRENEURSHIP!
Poverty reduction through trade forms a key part of our aims. We collaborate with local entrepreneurs who work in a sustainable manner with (rural) communities in 3rd world countries (mainly Indonesia and Bangladesh). We consistently choosing this type of entrepreneurship and support job opportunities for more marginalized people to help elevate their socio-economic status and quality of life. Our suppliers are Fair Trade, WFTO/ EKOTA, certified (or in process) or fit our social sustainability profile.