WORON is a vegan, cruelty free and slow fashion Scandinavian underwear Brand based in Copenhagen, founded by sisters Arina and Anya Woron. Based on their own needs, they have created a collection that is the first thing you want to put on and the last thing you wish to take off in the evening. It is comfort without sacrificing feminine shaping, fashion & style - and style without sacrificing sustainability. “We are very passionate about our work and it is very important for us to feel good about every step we take. We are sustainably conscious from the crafting, to the handling of each product and finally to the timeless design that can stay in your wardrobe season after season - year after year. We believe that sustainability is not just the future, it is now! It is the way to contribute to significantly decreasing the carbon footprint of each product we put out into the world; and making each piece that much more enjoyable.” Every garment is sewn in a small family-owned factory in Europe from sustainably sourced fabric called Lenzing Modal, which is a fine, smooth fiber made from beech wood. The beech wood used in their Modal production is from sustainable forestry plantations growing native trees. It is cool to the touch and very absorbent, meaning less waste of water.
Modal textile is more resistant to shrinkage, fading and graying than cotton, thereby extending its lifespan – that is sustainability.